Selected work
A selection of engagements where strategic communications made a measurable difference
BBC Three
Launching a broadcast brand into the digital age
The challenge: BBC Three was transitioning from a broadcast channel to a digital-first brand, needing to reach younger audiences on entirely new platforms without losing editorial credibility.
The work: Led the editorial and content strategy for the transition, building a publishing operation from scratch and developing a commissioning slate that redefined how the BBC reached audiences aged 16-34. Built a network of 20+ creator relationships and established the editorial standards that governed content across iPlayer, YouTube, Facebook and Instagram.
The outcome: Content reaching millions across digital channels. A publishing model that became a template for how the BBC approached digital-first editorial.
Anglo American
Making technical innovation human
The challenge: One of the world's largest mining companies needed to communicate complex engineering and sustainability achievements to diverse stakeholders - from board level to global communities - in a way that was compelling, credible and consistent.
The work: Developed and delivered a global communications programme for Anglo American's Technical and Sustainability function - translating complex engineering and innovation into stakeholder narratives that worked across film, written content, presentations and internal communications.
The outcome: "A significant step-change" in the function's communications capability, influencing behaviour and thinking at senior leadership level. Work described by the Group Technical Director as "visually innovative and world-class".
Aviva
Strategy for a modernising business
The challenge: Aviva's Private Health Insurance business was undergoing significant modernisation, requiring a communications strategy that could serve both internal change management and external brand positioning simultaneously.
The work: Embedded as Communications and Marketing Strategist within the business, developing the strategic communications framework and leading delivery across internal and external channels throughout a major transformation programme.
The outcome: Strategic communications framework deployed across a significant business transformation - including governance for AI-assisted customer communications across a regulated, FCA-compliant environment.
Who I work best with
I work best with large organisations navigating genuine complexity - a restructure, a transformation programme, a reputational challenge, a shift in strategic direction. The kind of moment where communications can't be an afterthought.